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Debaans Monthly Report • August 2026

August Social Media Overview

Total Impressions

1.98M

↑ +6.63% MoM

1,987,193 total views generated across published content and targeted campaigns.

Engagement Rate

1.06%

↑ +19.10% MoM

Surged from 0.89% in July, reflecting higher audience interaction per post.

Followers Gained

839

100% India Base

High quality audience growth with 81.3% falling in the prime 25–44 buyer age group.

Boost Spend Efficiency

₹1,158

↓ -11.92% Spend

Boosted reach grew to 789K (+1.37%) while ad cost dropped to ₹1.47 per 1K reach.

Posts Published: 16 (+14.3%)

Total Unique Reach: 790,873 Accounts

Growth Trajectory: 38.4% Gained in Week 4

Audience & Growth Analytics

Region, Gender & Weekly Growth

Followers by Region

839 Total

Key Takeaway: While tier-1 metros account for 26.4% (Mumbai 8.2%, Delhi 7.0%, Bangalore 5.5%), the remaining 73.6% originates from non-metros, probably since PM ads could be targeting Pan-India.

Followers by Gender

68.1% Female

Key Takeaway: Strong alignment with target retail buyers: over two-thirds (68.1%) are female. Age cross-analysis shows 81.3% of all new followers are between ages 25–44, representing peak purchasing power.

WoW Follower Growth

+67.7% in W4

Key Takeaway: Follower acquisition surged sharply in Week 4 to 322 followers (+67.7% over W3), capturing 38.4% of the month's total growth and surpassing July's pace.